Invite Customers and Prospects – Sending invites to your own network is the single most effective way of generating business.
Promote Yourself Through Sponsorship – Sponsors get noticed. Visit the TurnKey website to view the sponsorship opportunities available to exhibitors for 2011 to set your company apart from the crowd.
www.turnkeyconference.com or scoddington@viconpublishing.com +1 603 672 9997 ext.107
Create a High-Impact Display – Keep key messages brief, bold and relevant to your customer needs.
Train and Motivate Your Staff – Bring your best people to work your exhibit, as their performance is central to the success of your exhibition. The attitude and interaction of the table staff at trade show displays are the first solid impression that an attendee has of a company. That same interaction at the trade show exhibits is one of the most crucial to converting leads into sales. Visitors are searching trade show exhibits for a company that they can connect with that will help to meet a real need within their business.
Acknowledge booth visitors. Many times you will get an influx of booth visitors and it can get overwhelming to talk to everyone. Try your best not to exclude a visitor because you are already engaged in conversation with another visitor. Say "hello" to booth visitors, even if it's brief while you finish your conversation with the other booth visitor(s).
Effective Promotion The promotion is typically an introductory offer such as a free trial or savings that the attendee can get only by visiting the booth. Promotions give attendees a good reason to follow up with your company after the conference has concluded.
Follow Up on Leads – Be sure to contact leads and contacts made during TurnKey promptly after the show.
Introduce Breakout Sessions Sign up to introduce a speaker and session. Position yourself and your organization as thought leaders and take advantage of networking with session attendees that will result.
Attend the Breakout Sessions Find the time to attend the conference sessions that are most relevant to you and your organization. TurnKey is an optimal opportunity for attendees and exhibitors alike to take away information from industry experts for use as you return back to your organization following the conference. Focus on what you will specifically bring back to the organization as payback for the investment. Explore new trends and technologies.
Provide Raffle Prizes Exhibitors are provide raffle prizes with winning names to be drawn during lunch and breaks each day. Suggested items include but not limited to gift cards, gas cards, techno gadgets, etc.
